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Recent Article

4 Ways that a VoIP Phone System Optimizes Customer Experience

On today’s hyper-competitive business landscape, satisfying and impressing customers — both prospective and current — isn’t just important: it’s essential. In fact, a study by Walker Information concluded that by the year 2020, customer experience will be the number one brand differentiator in the minds of customers — surpassing traditional factors such as product and price. In other words, within a couple of years the vast majority of customers in both B2C and B2B spaces will knowingly, willingly, and happily pay more for something from a business than they could from its competitors, provided they feel as though they’re getting great service and support. Of course, price position and value will still matter (because they’ll always matter). But leaning forward to close the gap with customers will increasingly determine whether a business will have a prosperous future — or if…

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